Spinal Concepts

Client Overview

The Challenge

In 2000, Spinal Concepts, a medical device company specializing in spinal implants and instrumentation, engaged Ghost Productions to create a series of medical animations and illustrations that would showcase their product portfolio and help them stand out in a crowded market. At the time, Spinal Concepts was a small but growing company that was looking to expand its reach and increase its revenue. However, they faced stiff competition from larger players in the industry, and they needed to differentiate themselves in order to attract new customers and investors.

The Solution

Over the course of several years, Ghost Productions worked closely with Spinal Concepts to develop a comprehensive suite of medical animations and illustrations that effectively demonstrated the benefits and features of their products. Ghost Productions’ team of medical illustrators and animation experts worked closely with Spinal Concepts to ensure that the visualizations were scientifically accurate and visually appealing, and they incorporated feedback from Spinal Concepts to ensure that the final products aligned with their goals and objectives.

The Results

As a result of the collaboration between Ghost Productions and Spinal Concepts, Spinal Concepts was able to achieve several important goals. They were able to effectively differentiate themselves in the market and establish a strong brand identity that resonated with customers and investors. They were also able to significantly increase their revenue and market share, which attracted the attention of larger players in the industry.

In 2003, Abbott Laboratories, a global healthcare company, acquired Spinal Concepts for up to $210 million. The acquisition was a testament to the success and growth that Spinal Concepts had achieved over the years, and it provided a significant return on investment for Spinal Concepts’ shareholders.

The Impact

The partnership between Ghost Productions and Spinal Concepts had a significant impact on Spinal Concepts’ success and growth over the years. By creating compelling medical visualizations that effectively communicated the benefits and features of their products, Spinal Concepts was able to establish themselves as a leading player in the spinal implant market and attract the attention of larger players in the industry. The acquisition by Abbott was a testament to the success and impact that Spinal Concepts had achieved, and Ghost Productions was proud to have played a role in their growth and success.

This case study showcases how Ghost Productions helped Spinal Concepts achieve their goals, establish themselves as a leading player in their market, and ultimately contribute to their acquisition by Abbott Laboratories. By highlighting the specific challenges faced by Spinal Concepts, the solutions provided by Ghost Productions, and the resulting impact on Spinal Concepts’ growth and success, this case study demonstrates the value that Ghost Productions can provide to its clients.

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